New Pulp And New Pulp Heroes
Clancy O’Hara’s PULP #7
The hero pulp magazines ended in the summer of 1953, while genre pulp magazines continued through the late fifties, and even into the 1960’s. One had the gall to hang on until about 1972. But the end had arrived. Men’s adventure paperbacks were taking the place of those old magazines on the racks, and digest magazines replaced the SF, Mystery, Western & Romance pulps.
The pulp magazines had kept to a strict moral code watched over by publishers and editors, though some of the covers might have gave a different impression of what was inside. By 1953, however, the hero pulps were not immune to the changing time, and the morals were beginning to evaporate. The final issues of The Phantom Detective, Dan Fowler (G-Men Detective), and The Black Bat (Black Book Detective) contained strong hints of sex and rougher language. But by then their time was dying, and the paperbacks had taken over for good.
Jerry Page’s The Armadillo
Let’s concentrate on the pulp hero, or I might use the term NEW PULP HERO at this phase. When did it start? That’s easy. The first we absolutely know of for sure, was Jerry Page’s The Armadillo, a masked hero that appeared in print just a few years after the hero pulp magazines ceased in the mid 1950s. By the 1960s there were new stories of The Shadow, to prove that OLD PULP HEROES were not dead. And others were writing clones of Doc Savage and Tarzan, like Phil Farmer and Lin Carter, among others. I don’t have a good track on all the new pulp heroes that were strangely appearing in paperback, but I could name some, if pressed. Even major comic book houses like Marvel and DC were bringing their characters out in prose paperback editions.
Tom Johnson’s The Black Ghost
Unfortunately, there wasn’t a concerted effort to maintain this new pulp/new pulp hero tradition until 1995. In January of that year – dated Winter - it all changed. The culprit was Clancy O’Hara’s PULP FICTION MAGAZINE - changed to PULP, A FICTION MAGAZINE with the third issue and just plain PULP with the seventh issue. And the first new pulp characters to arrive in Clancy’s magazine were Aaron B. Larson’s Haakon Jones, and Tom Johnson’s The Black Ghost, both appearing in early issues. In June 1995, Tom & Ginger’s FADING SHADOWS magazines kicked off with CLASSIC PULP FICTION STORIES and ran through December 2004, and the new pulp/new pulp heroes were claiming their place as “new pulp fiction”. Clancy may have been the first to call it NEW PULP, but we at FADING SHADOWS called it NEW STORIES IN THE PULP TRADITION. I’m not really sure when the NEW PULP banner started, but I imagine someone at Pro Se could fill us in.
As the reader can see, NEW PULP is really quite old. I still prefer NEW STORIES IN THE PULP TRADITION, however. Doesn’t that make sense? But whatever we call it, since 1995 NEW PULP FICTION has been going strong, and we’ve definitely seen some interesting characters show up on radar. In January 2015, the modern day pulp fiction will be twenty years old. Haakon Jones and The Black Ghost will also share that honor.